Guess what day it is! No, it’s not hump day—it’s Prime Day!

On July 15, 2015, Amazon debuted “Prime Day,” which was advertised as having better deals than Black Friday. Deals were available only to Prime members. If you were not currently a Prime Member, you could sign up for a trial membership or an annual plan before or on the day of the event.

Prime Day is a one-day event where Prime members can save enough money to essentially pay for their prime membership, which runs $99/year (students can get a discount off this price).

As a designer, there are a few things you should focus on that will allow you to save the most money and get the most out of this one-day sale.

What’s on Sale

Amazon doesn’t announce ahead of time what is on sale for Prime Day, but you can pretty much bet there will be items from nearly every category. Kindle readers seem to be a big offering, which only makes sense as the sale of these electronic devices can lead to Unlimited memberships and eBook purchases. Amazon announced that there will be more than 100,000 deals today.

What Designers Should Shop For

If you want to grow your design business, you need the tools to do your job faster and better. Some things that you’ll want to keep an eye out for  include:

  • Software bundles
  • Computers
  • Mobile devices (so you can update on the fly)
  • Cameras
  • Camera equipment
  • Electronic drawing pads

What you probably won’t find on sale are popular software choices such as Adobe Photoshop or InDesign. The costs of some of these software choices are pretty controlled, and it is unlikely you’ll find many deals on them — even on Prime Day. However, you can save enough in other areas to make up for the cost of these items.

If you are in the market for a new, more powerful computer, you may find deals on computers on Prime Day. However, the choices will be limited, and you’ll have to make decisions fast.

Amazon’s Design Layout

Knowing how to navigate Prime Day can help you snatch up limited offer deals before they sell out. After 2015 Prime Day, there were many complaints about the best deals selling out quickly. You can see that knowing what you want and where to go to get it can help you snag those deals before they are gone.

As a designer, you can appreciate the simplicity of the way Amazon set up Prime Day. At the top of the home page was a list of offers that Amazon thought you might enjoy and which were expiring soon. However, you could also click on the banner link that said “Prime Day” and be taken to a page where items could be sorted by categories, bestsellers, ending soon, etc.

Utilizing clocks that count down each deal until time runs out creates a sense of urgency that make shoppers feel they have to get in on that deal. Amazon uses lightning deals to further encourage people to click. On 2015 Prime Day, 398 items were ordered every second, so these techniques worked to create a buying frenzy.

Amazon offers around 250 million different products, so the range of choices for this year’s Prime Day will be wide and varied.

Amazon’s Smart Marketing

Prime Day is a smart marketing ploy for Amazon. They send out emails and post banners to get people excited about the upcoming big event day. Then, by focusing on creating a sense of urgency, they further encourage people to buy.