Remember the day Microsoft switched to flat design?

Few could believe it. This is it? This is how they’re going to fight against Apple? They responded to Apple’s minimalized objects and 3D icons with flat buttons and cartoonish icons. Many thought there was no way this new template for their platforms would survive.

Turns out they were right.

Here we are in 2016, and flat designs are as popular as ever. Designers are opting to go with a simpler design instead of overloading websites with animations and cool features that are thrown in your face. In a world where virtual reality and 3D concepts are being developed, flat designs are still ruling the kingdom.

Strong Functionality

What do people remember about websites?

Do they remember how cool it looks? Most likely not. If anything, they’ll be impressed and then later forget about it. Simplicity is key when it comes to design. The less the user notices the design, the better.

The one thing everyone remembers about a website is that it wasn’t working. If the website isn’t functioning correctly, then users won’t come back. Flat designs focus on the functionality of your website.Bose used a flat design for their Dream + Reach website. Since their design is simple and flat, the user is mainly focused on the website’s functionality. You can easily move the cursor over each icon to access more information. The functions of the website aren’t confusing, and the user knows exactly what to do.

Keep the design flat and simple so users know how your website functions. Your website will work properly and users won’t be tempted to leave.

Visually Appealing

The worst thing that can happen is someone visits your website and they’re immediately overwhelmed with the design. Flat designs are visually appealing without throwing a lot at the user.Waaark’s flat design is visually appealing for a few reasons. The first thing you notice is how the colors pop. They don’t pop because of how bright they are — the colors pop because they contrast with one another. The red contrasts with the two different shades of blue. The two shades of blue also contrast because they are on different sides of the blue spectrum. These colors work well with Waaark’s flat design. Flat designs let these colors work with the aesthetics of the website.

Flat designs scream simplicity. There’s nothing fancy or flashy about a flat design, and that’s a beautiful thing. It also lets you use grids, which structure information and graphics in an organized way. People like structure because you don’t have to think about how to get from point A to point B. Flat designs give you the ability to utilize structure to your advantage.

Communicates the Message

Courtesy of GIPHY

Courtesy of GIPHY

What is your website trying to accomplish? Do you want to impress people with fancy graphics, or do you want to communicate a message about your brand? Flat designs are the way to go because they give you a visually appealing way to communicate your brand’s message.

Flat designs give you more of an opportunity to explain your business. Kanbanize used a flat grid design to tell users about their product’s features. The information is organized in a way that’s easy for the user to read and understand. Notice how the icons next to each block of text help differentiate one section from another. However, the icon is flat and simple. It doesn’t take your attention away from the important thing, which is the text itself.

Kanbanize’s website has a simple design that doesn’t jump out at you. This is a good thing. Instead, they chose a flat design that showcases the main features of their product. This is better for business and helpful for users.

Organize Information

You’re probably using your website to make your business appeal to people. You probably have a lot of information you want to tell your users. A flat design lets you organize this information.

Jan Finnesand’s website uses a flat design to tell users everything they need to know about her business. The different projects Finnesand has completed are in the grids of the flat design. You can click on them to check out Finnesand’s previous work. There are also quotes about her work within different grids.

All the information you need to know about Finnesand’s work is neatly organized in a flat design. You can easily navigate through this information with a flat design.

Transitions to Mobile

Flat designs are great for any platform. They’re simple, appealing and get straight to the point. Flat designs showcase your content and organize information in a way that’s easy for users to understand.

Courtesy of GIPHY

Courtesy of GIPHY

But here’s the true gem of flat designs: it looks great on mobile devices.

If you check your analytics, you might notice that most of your visitors are using mobile devices. Everyone has access to their phones at all times — especially when they’re bored. This is the audience you want to make sure you appeal to.

Simplicity is absolutely necessary on smaller screens. There’s less room to work with, so you have to get to the point as quickly as possible. Functionality is also a strong feature for mobile websites. Flat designs make it easier for the user to function and explore your website. This is important because mobile users have shorter attention spans than those using a desktop.

Use a flat design to quickly grab the attention of mobile users and get them to stay on your website for much longer.

Flat is Simple

The key to design is keeping it as simple as possible. Make your designs flat so they’re simple and appeal to users in a new way!