No matter what kind of business you run, your clients are your bread and butter. To show clients you truly appreciate them and what they bring to the table, it is important to highlight them and show them off. Not only does this give testimony to your work with them, but it also gives them a little extra exposure they might not otherwise have had.
1. Create a Case Study
One way you can highlight your clients is to create an in-depth case study. This can be posted on your own site or you can work with a site in the client’s industry and get the case study posted there. A case study should look at one aspect of what your client is doing really well. For example, if your client is a success coach, you might do a case study on successes of the different clients they’ve served and a percentage of how much income was increased and so on.
Apptio does a great job with their case studies. They manage to answer journalistic questions such as who, what, where, when and why. They also find a unique topic for each individual client.
2. Tell a Story
People love to hear a personal story. Can you show how your client went from rags to riches or overcame an obstacle or two? The more unique and personal the story is, the better it will work. Be sure to add some beautiful images and headshots to accompany the story and highlight it on a stories page.
Codecadamy does an excellent job with just this model. Its stories page highlights the life stories of its clients through videos and exposes.
3. Use a Slider to Show Off Clients
A slider on your home page can rotate through highlights of clients, important news and even testimonials. It is an excellent way to highlight key clients at different times without taking up too much valuable online real estate on your home page.
Desk.com does a good job of featuring info right near the top of the page, which rotates with the click of your mouse. Scan through testimonials by different customers. By placing a testimonial above the fold, the site grabs readers’ attention from the minute a reader hits the page.
4. Feature Client Videos
Another way to highlight your clients and grab the attention of others is to highlight your clients and their stories via a video. This is like a mini television feature. Tell your client’s story with their words and creative use of images, music and captions to really grab the interest of readers.
ChowNow does a good job of using client testimonials and story videos to highlight clients. For example, it has a video for its client Xoco where it interviews restaurant manager Arthur Mullen. The conversation is about how ChowNow allows the restaurant to dialogue with the guests.
5. Show Off Designs With Clean Lines
You can best put focus on each individual client with clean, strong lines to the page. You can do screenshots of your clients’ websites, a headshot of each business owner, or an image of the business or product. Whatever format you choose, stick with the same choice for each client so the page looks cohesive.
Take a look at FDM4 and how clean the lines are on this page as it highlights its different clients. Notice how each image is a similar type of screenshot with similar edging, sizing and features. This creates a cohesion that shows all clients are equal, but because each is set in its own box, it highlights each client nicely without detracting from one more than another.
6. What People Are Saying
Sometimes a photo is worth a thousand words, but sometimes it isn’t. In the case of testimonials, people want the actual words to look at. What do current customers have to say about the company? When you are using text to highlight clients, you’ll want to make sure the snippets are as clear and to the point as possible.
Patch has an interesting approach to sharing testimonials. It simply has two columns. One lists who the quote is from and the second has the actual quote. This puts the focus on the praise for its model and doesn’t rely on fancy images or effects to make the point.
7. Mini Features
If you don’t have the time or staff to create full-fledged case studies, you can still highlight individual clients and their testimonials with a mini feature page. On your mini feature page, you can list more than one client. Ideally, it will have a small image — typically a headshot — the name and title of the person, and a paragraph or two about their business, how you’ve worked with them and some key praise.
FreeAgent does a good job with the mini feature-style testimonial. Note how there is a photo to the right, a few paragraphs of text to the left, and a link at the bottom of each testimonial, which goes to the client’s website.
8. Brand Imaging
Another idea is to simply have a page of your clients where you have an image that highlights the product or service they offer, a brand logo or some other image that tells what that client does in a clear way.
FocusLab does an excellent job of using images to highlight clients. Notice how each image is the same size but is large enough to view. It creates a strong, clean look that is easy to navigate.
9. Feature One at a Time
Another thing you can do to highlight your clients is to feature one at a time. While you might still have a link to each client’s website via an image or text, you would put one client front and center. You can swap out clients weekly, monthly or every few days, depending upon how many clients you have.
Bazaarvoice does an interesting job of this type of highlight on its client page. At the top of the page, it has a featured client with a big image, a short description and a link to a case study on that client. Under the feature, there is a link to its other client pages.
Highlighting your clients gives you the chance to gain valuable reviews from those clients. You can also drive a little extra traffic to your clients’ websites and show them you care about the growth of their businesses.