People encounter numerous scams and spam in a given day. Because of this, it is hard to gain readers’ trust. Fortunately for you there are some key actions you can take to build trust with your readers.
When you write an article for your website, how reliable is that information? Are you using statistics and facts from reliable sources? For example, a quote from a blog that gets 100 visitors a year is not nearly as credible looking as a quote from WebMD or a government website.
Think about the news sites that you trust most to get current event info from. How do they back up what they are saying? More than likely, they use official studies, government websites and expert sources.
You can repeat this on your own site by double-checking your facts and using sources you know are credible and high quality. When visitors come to realize they can rely on you to provide honest and well-researched information, they will be more likely to trust you with their buying power as well.
The digital age is filled with hackers and scammers trying to steal credit card and identity info. Because of this, many users only shop on sites that are clearly marked as trustworthy. There are a few signs that tell a user that a website is trustworthy in addition to an SSL (https://) indication.
First, you can display badges such as the TRUST website seal, BBB Online seal or WebTrust seal. These sites require you to jump through a few hoops to obtain the seal, but it is well worth the effort to give your customers the peace of mind in knowing your site can be trusted.
These are the most recognized seals that consumers have come to expect. In addition, some organizations also offer seals of approval or membership which you can share on your website.
Reviews can lend a lot of weight when it comes to how much consumers trust your website. Eighty eight percent of users search reviews before deciding if a local business is trustworthy or not. In fact, they trust online reviews as much as a personal recommendation from a family member or friend.
This is powerful information, and likely why sites like Amazon put so much emphasis on reviews. Although not all shoppers read the reviews, the majority will at least look at the overall star rating before making the decision about whether or not to buy that item.
Add reviews to your own website to enhance the trust factor and show site visitors that other people like your product and are happy with their purchases.
It is vital that your website content is up-to-date and reliable. If visitors come to your site and nothing ever changes, they may start to wonder who on earth is running the site and what the response will be if they have a problem with a purchase.
If you only highlight information that is several years old, your visitors will likely be turned off. This is why many websites feature a blog. This allows the website to post frequent, up to date information that shows visitors the site owner is engaged and interested in keeping things current.
Detailed About Page
Your About page can show site visitors exactly who you are, so take advantage of that space to go into detail about where you are headquartered, who runs your company and a brief history of your business. If you have a mission statement, you should include it on this page as well.
Who are you more likely to buy something from? A person you know well and can tell is upfront or one that is secretive and hides things? A website works the same way, so utilize your About page to your advantage and to allow your visitors to get to know you better.
Take a look at Less Films. Their About page is entertaining, but it also teaches the visitor a lot about the founder of the company, his goals, where he’s been and where he’s going. The site uses a video to delve into their story and also shares who the team members are.
Add a strong About page to your site to help your visitors get to know you. This lends a lot of credibility to what you’re doing.
Take the time to build a strong social media following. What are your thoughts when a website has a presence on Facebook with 10,000 followers? Likely, you think they seem a bit more legit with that many people following them. For example, if you have the choice between a Twitter account with 200 people following or one with 200,000 following, which one are you most likely to trust?
You can gain social media followers by sharing icons on your website and interacting with those in your target niche and influencers in your industry.
As you can see, there are many different ways to implement an element of trust on your website. Which ones you utilize will depend upon what your audience responds best to and what make the most sense to you as a business owner. Taking the time to build a trust factor for your visitors makes sense and may result in additional customers who otherwise might not have taken the chance on you.