More and more website owners and online marketers are turning to video as a visual communication tool. They know that a video in an email can increase click-through by as much as 200-300 percent, and that including a video on a landing page can up conversions by 80 percent. The internet is filled with visual data, and videos are an important part of that landscape.

For those wanting to create video content, editing software is a must. Adobe Premiere Pro is used by filmmakers to create professional looking videos for the web and other applications. However, it is also used by beginners and business owners to create that same professional look. Get the most from the software for your business by following these tips:

1. Get Organized

Courtesy of Giphy

Courtesy of Giphy

Adobe Premiere Pro offers the ability to keep different projects organized into folders called “bins.” In the Project window, simply click on the folder shaped icon. This will allow you to create a new folder for a new project. Store anything related to that project in that bin. You can even use the Project window to search for files by name, size, clip length and other specifications.

If you can find the elements you need quickly because they’re organized into folders and sorted by file type (photo, video, etc.), then you will save time hunting for the things you need.  Spend a little time organizing now so that you can save a lot later while in the midst of editing your videos.

2. Customize the Defaults

What business professional isn’t extremely busy? There barely seems to be enough hours in the day to keep up with projects, work on marketing, hire the right helpers and invoice customers. However, you can save time and work more efficiently with Adobe Premiere by changing the default values to ones that work better for your purposes.

Go to Edit/Preferences/General. For example, you can set the Project Size to 150 frames or so, which will render you a short video clip of around five seconds. This will help when you’re importing and compiling videos and photos. Adjust any other settings that make sense for your particular use of videos.

3. Learn Shortcuts

Want to save time while using the software? Utilize shortcuts on your keyboard, just as you would when using Microsoft Word or Excel.

Here are a few:

  • Razor Tool: -C
  • Zoom In: – (-)
  • Zoom Out: – (+)
  • Selection Tool: – V

You can discover a list of additional Adobe Premiere Pro shortcuts at NextThought Studios.

4. Familiarize Yourself with Storyboard Editing

Editing videos can be tedious and time consuming. Trimming the video just so or adding voiceovers in the right places can take hours upon hours. Fortunately, you can save time by using storyboard editing to get certain elements in the location you want them to appear.

With Storyboard editing, you can quickly drag and drop from your Project panel into your Storyboard. They’re added in the order they’re listed. Also, if you’ve already marked the clips with in and out marks or other features, those will import as well.

5. Apply Effects Faster

Courtesy of Giphy

Courtesy of Giphy

One of the best features of Adobe Premiere Pro is the special effects you can implement. However, going into the timeline and inputting an effect here takes forever. Good news! You can make the transitions between clips much faster.

Simply right click at the edge of the clip you wish to transition out of or into. Now, you can choose the transition you wish to implement. You can also choose to apply default setting. You remember when we talked about setting defaults earlier to save time, right?

6. Easily Adjust Volume

One of the hardest things to get right in a video is the volume. There may be parts that are much louder than other parts, particularly if you have clips with professional voiceovers and clips of amateur footage on the same video.

However, you can easily monitor the volume level from the Audio Master Meters panel. Simply choose Window/Audio Meters. Next, choose either the Program Monitor or the Timeline panel. Finally, hit the spacebar on your keyboard. You can now click the Play button, which will show the audio level for the timeline.

If you notice a wide discrepancy in the volume levels, you can use the Audio Gain command to adjust the level for any clip so that the final mix is more uniform in nature. Save time by choosing the Normalize Master Track command.

Simple select the sequence you want to normalize and then choose Sequence/Normalize Master Track. Choose the amplitude you want and hit OK.

7. Preview Your Video

Courtesy of Giphy

Courtesy of Giphy

As you’re working on the video, there may be times when you want to see where you’re at and what needs adjusted. You can quickly preview the work you’ve done by hitting the “Enter” key.

The video will then pop up in your window and you can play it and see what needs adjusted, if anything. This shortcut saves you time as you’ll likely view a video multiple times as you work on it and again in final previews before saving the video to the output format you desire.

Adobe Premiere Pro is an excellent video editing software for business owners because it allows them to produce a professional quality video quickly and independently. With just a little effort, you can learn how to use the software too.


These tips will get you started, but as you work on more and more videos, you will likely discover additional shortcuts that work best for you.