If a tree falls and nobody tweets about it, did it really fall? Yes. If your company launches a new product and nobody tweets about it, did it really happen? Sure, but it may as well not have.
For your company to be successful in today’s digital age, you need to be on social media. People need to be talking to you, and you need to be talking to people. It’s simply a necessity, just like having a physical presence used to be a necessity.
So the question becomes: How do I use social media to benefit my business? Launching a social media strategy for your business can be scary and challenging, but it will be well worth it. To get you started, here are some hints to play the social media game like an old pro.
Get on Twitter
There are so many different social media sites. It may be hard to decide where to begin, so now you can stop thinking about it. Start with Twitter. You’ll probably eventually want to be on Facebook, Instagram and LinkedIn as well, and maybe even a few more, but you can start with the birthplace of 140 character messages.
Twitter is one of the best social media platforms to get on because the posts are short and sweet, and it’s relatively easy to interact with your followers — which you will learn is very important. The main rule for Twitter is to keep your messages short, which the platform forces you to do, and include pictures and videos. This type of media will attract the attention of people scrolling through their feed.
They’ll also be more likely to click on your post and hit that retweet button.
Talk to Your Followers
No matter what platform you use, talking to your followers is probably the #1 key to success in the social media game. Social media is supposed to be — wait for it — social! If you aren’t interacting with your followers and inviting them to interact with you, then the whole point of social media is lost.
There are many ways to create this interaction. The easiest way is to take some time each day to like, retweet and reply to your followers. Find out what they’re doing, what they like and what they’re tweeting about to show them that you care. This will help your social media standing and help you create products and advertising because you will understand your audience on a deeper level than you already do.
You can also make your social media site a customer service platform. Invite followers to ask you questions and send their compliments or complaints. Then, make sure to answer each one. If you’re going to take this strategy, though, commit to it. Don’t advertise customer service on your social media page and then never answer anybody.
Stay Unique and Fresh
Don’t post the same content over and over again. This will get boring, and your followers will notice. Make sure you’re finding new content to post that your followers will be interested in.
On that note, you should also be creating content! That’s right — you should consistently be posting content you created, that people couldn’t get anywhere else. This unique content will generate traffic because when your followers see this interesting content and share it with their friends, it’s basically free advertising for you. Before you know it, you’ll have even more customers just because of that one tweet that went viral.
Keep It Organized
While starting a social media strategy, it may be hard to keep track of what you’re posting and when and to which site. To combat this, create a calendar that has all of the social media platforms you’re on along with a month’s worth of content so you can decide what, when and where you’re going to post.
There are also websites and apps, like Hootsuite, that will help you organize your posts and send them out at a designated time so that you don’t have to worry about it! These tips can help you stay on top of your social media platforms so you don’t get in over your head.
Know Your Stats and Use Them
Most social media sites now have analytics tools that track your new followers, how often people are clicking on your posts, where your followers are from, who your followers know and a whole bunch of other creepy, but useful information. You can also track the hashtags you use, especially on Twitter, and see which ones are getting the most interaction. This can help you improve your search engine optimization because recent and relevant tweets show up at the top of search engine results.
Keep an eye on these analytics pages, as this will help you really understand your audience. As mentioned before, the more you know your audience the better off you are, both on your social media page and in your business.
There’s nothing more annoying than a business who posts 40 times in one day and then is quiet for a whole month. Followers will get annoyed and probably click that unfollow button if you show up on their newsfeed too much. On the other hand, if you don’t show up enough, they won’t remember you. The trick is finding your sweet spot. This will ultimately depend on your audience and your business model, but typically one or two posts a day is sufficient.
You also want to make sure your social media strategy is consistent with your businesses message. Each post should say something about your brand, and you should never post anything contradictory to your message or from a competitor. This will send mixed messages to your customers. Stay consistent with your company’s brand for a solidified and cohesive social media page.
Hopefully, with these tips and tricks, you can begin your social media journey with confidence! Remember, social media is extremely important in today’s world, so don’t hesitate to try new things and become a social media leader in your business.