How do you differentiate in a highly competitive category? In a category whose existing products people tend to feel highly passionate about. How do you create an identity for a brand that is distinctively Finnish but born global? A brand whose mission is to create a new, global concept; Finnish Ice Cream.

Werklig Agency developed a brand strategy from which a total 360 degree brand experience was derived, including naming, packaging, web design, point-of-sales materials and marketing communications.

SEE MORE: BRANDING INSPIRATION

HeyDesign Branding and Packaging Design Suomen Jäätelö by Werklig LogoHeyDesign Branding and Packaging Design Suomen Jäätelö by Werklig 01HeyDesign Branding and Packaging Design Suomen Jäätelö by Werklig 02HeyDesign Branding and Packaging Design Suomen Jäätelö by Werklig 03HeyDesign Branding and Packaging Design Suomen Jäätelö by Werklig 04HeyDesign Branding and Packaging Design Suomen Jäätelö by Werklig 05HeyDesign Branding and Packaging Design Suomen Jäätelö by Werklig 06

SEE MORE: BRANDING INSPIRATION

Share on Pinterest

Comments

comments