How do you differentiate in a highly competitive category? In a category whose existing products people tend to feel highly passionate about. How do you create an identity for a brand that is distinctively Finnish but born global? A brand whose mission is to create a new, global concept; Finnish Ice Cream.
Werklig Agency developed a brand strategy from which a total 360 degree brand experience was derived, including naming, packaging, web design, point-of-sales materials and marketing communications.