Craig Alibone is a pastry chef who specializes in handmade chocolate. Craig got his education from Ecole Nationale Supérieure de Pâtisserie in France where he studied with some of the most famous names in the profession of artisan chocolate. He later moved to Bodø where he in 2016 opened his own boutique and patisserie. By North Design Studio was in charge of creating graphic ideas and beautiful photography for his business.
The logo is based on a hand-drawn typeface to give a unique expression and to emphasize the craft that goes in to every single product. The visual identity is restrained with a strong focus on photography presenting Craigs creations. They also designed a system for the packaging which is easy to expand with new products since the labels are printed in-house. The full scope of delivery includes a complete visual identity, a wide range of packaging, website, printed material and photography.