We all want our businesses to stand out. Unfortunately, some companies take drastic measures to have their names recognized — which don’t always work out as intended.
The best way for a company to stand out — in a good way — is to provide value that customers and clients can’t find elsewhere. When we have something special to offer, we can attract new customers, clients and leads with more staying power.
But every business can’t stand out in a positive way. If you want to be one of the few that shines a bit brighter in your crowd of competitors, here are a few things you can do.
1. Make Customer Service a Priority
Happy customers become repeat customers. They also tell their friends and family about their experiences. If you want to see customers come through your door a second time — and bring their friends and family members with them — you need to give them a customer experience worth returning for.
To stand out from your competition, go above and beyond to meet the needs of your customers. Answer questions within a timely manner and offer to solve problems for customers who’ve had a bad experience. By showing that you care about your customers, they will remember your dedication and choose your business over a competitor’s.
2. Focus on Growing a Community
Every company dreams of having a group of fans and followers who will purchase any product, subscribe to every email list and participate in events. With that kind of security, companies know that they will get positive responses and feedback to just about everything they put out there. Unfortunately, that kind of loyalty doesn’t come along every day.
Those companies stand out because they’ve developed a community around them. Rather than simply selling their products and going about their business, they look for ways to truly connect with their customers and fans. Search for extra opportunities to talk with your customers, figure out what problems they have and find a way to provide a solution.
3. Take a Different Approach
If you’re doing the same thing your competitors are doing, there’s no way that you’re going to stand out. If you’re not separating your marketing, products or brand from your competitors, your customers will struggle to recognize you. By sticking to other companies are doing, you’re going to blend into the sea of status-quo.
To stand out, you need to take a different approach to everything you do. By selling a different product, marketing in a different way, and creating a different brand, you will naturally stand out from your competition. When you’re doing something differently than everyone else around you, you’ll break through the noise.
4. Know Your Target Audience
When you try to appeal to everyone, you appeal to no one. By identifying and understanding your target audience, you’ll be able to create products, services and marketing materials to attract the individuals you really want to buy from you. Instead of struggling to make your business stand out to everyone, focus on only reaching your target audience.
Instead of assuming who your target audience is, do some research to understand exactly who is buying your products. This includes knowing where they live, how much money they make, their age and what problems they’re looking to solve. When you know who you’re reaching, it will be easier to know how to stand out.
6. Become a Helpful Industry Expert
Any business believes they’re the expert in their industry, but there is a huge difference between keeping your expertise to yourself and sharing it with the world. While you may be tempted to keep your knowledge to yourself until a customer pays your wisdom, you’re actually closing off the opportunity to build solid relationships with potential buyers.
Stand out from the competition by positioning yourself as the helpful expert. When you go out of your way to share information and expertise with potential clients who need answers to their questions, you show them that you know what you’re talking about. Even if that individual is just looking for information before they make a purchase, they’ll remember how helpful and knowledgeable you were when they’re ready to buy.
7. Know What Your X-Factor Is
For your business to stick out, you need to have an x-factor. Your x-factor tells customers, clients and competitors what your specialty is and what makes you different. A business’s x-factor may be their price point, their image or a special product or service that a competitor can’t provide.
To truly stand out, you need to identify what your x-factor is and play it up to your best ability. Once you know what you can provide that a customer can’t find anywhere else, you should make that item or image the central thought of your marketing and sales efforts.
In order to make your brand stand out from the crowd, you need to break free of what is expected. When you learn what makes you different, do your best to show your customers that you can provide additional value. Work with clients and customers to ensure you’re always meeting their needs, and you can stick out as a business — in a good way.