The Dayrooms is a new Australian multi-label womenswear store based in Notting Hill. The creative team have taken a narrative approach that takes you through the store as you would with your daily routine; a relaxed, personable concept that aims to be a relatable experience with each customer. Much like the store being a collection of curated things, Two Times Elliott have designed the store around the concept that it is essentially a collection of experiences. They created the full brand narrative, brand naming, direction, collateral, digital and tone of voice for the brand.
The underpinning of the concept focuses strongly on moments — more specifically: an emotive curated collection of moments, memories and objects. Two Times Elliott worked alongside Nirvana CPH on the production of the printed collateral and collaborated with Trend & Fayre on our interior concept.
Two Times Elliott is a London based design consultancy, producing a diverse range of work spanning across identity, art direction, spatial and web design.