No matter what type of website you run, a resource page is a great thing to add in service of your site visitors. This is a straightforward way for them to get all the info they need on a topic in one central location without having to do numerous searches, follow bread crumbs or bounce around your site endlessly.
One of the best things you can do to improve your search engine rank is to provide answers to things people want to know. Resource pages provide multiple answers to one topic, so they are an excellent way to be recognized by search engines.
There are many reasons to use a resource page to improve your brand. Some of the best ways to add in those resource pages include:
One way to provide resource pages is by offering a central hub with a broad topic and then narrowing them down as users navigate your research offerings. One example of this type of resource page can be found at Moz on their page about SEO resource tools they love. It’s a broad topic, so they break it down into categories such as website audits, local SEO, social media and keyword research.
Another thing you can do if you have a page with a lot of different resources is to jump link to some of the more popular ones or newest ones. This is simply a series of quick links you put at the top of your page bookmarked to different areas on your resource page. Think of them as a table of contents for your resource page.
One example of a site that uses jump links in a smart way is SEO Nick on their resource page about keyword research. Note how the site writes an introduction, has a series of jump links and then provides additional resources.
By Resource Type
Another way to present your resource page is by splitting it up by resource type. This can be beneficial if you want to provide extremely high quality resources for site visitors. One example of a good use of this type of layout can be found at ABWE International on their Resource Library page.
Providing such high-quality resources is beneficial for the brand because consumers know they can rely on you to provide vetted information.
Offer a Quiz
Sometimes a site visitor lands on your resource page but isn’t sure exactly where they need to start. Providing a quiz that asks a few pertinent questions can walk them through that process. Once you have their answers, a custom guide can be provided that links to resources on you site or other sites.
One example of a site that offers such a resource area can be found on Epic Gardening’s Growing Medium Quick Selector resource page. If you aren’t sure what growing medium you need, you can just go through the quiz and discover more information that will guide you on your way. However, they also have a quick link guide under the quiz for more experienced gardeners who already know what they need.
Start Here Page
One basic way to begin a resource page is with the Start Here method. This simply walks the user through basic to advanced steps in any process imaginable. If you have a lot of resources to offer, this is an ideal way to present them to users.
For example, you can see a Start Here page at Smart Passive Income. Those who are interested in learning how to create passive income may not know where to start. Pat Flynn knows people have a desire to learn how to make money online, but they have no idea where to start.
He comes in to teach them how to build that passive income. He starts the page with a simple bit of text that reads “Let’s explore what passive income is all about” and offers an arrow that will lead the user through a series of videos. If users prefer text, they can simply scroll down the page for the same information.
Your Own Resource Page
Building you own resource page may sound simple. You pull together some information you already have, pick a central topic or two and choose a theme. The reality is that building your page takes a lot more planning than that.
Not only do you have to provide a gateway to the best resources possible, you must put yourself into your site visitor’s shoes and figure out how to present that info. The examples above are a good place to gather ideas. Then, you’ll need to give the page your own unique flair.