The animation shows 10 euros getting slipped into the coin slot of a pinball machine, where a miniature train gets pinged into action and goes bopping. The brand’s values are about “conviviality, cheer, and dynamism,”, and French cities are represented in fun ways on the pinball machine. When the train passes through Paris, the pinball passes under a line of mechanical Moulin Rouge dancers kicking up their legs. The catchy soundtrack is “This Head I Hold,” by indie band Electric Guest.
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Client : OUIGO / SNCF
Agency : Rosapark
CG Production / Director : NIKOPICTO