Branding Inspiration by Stas Neretin, a designer from Moscow, Russia with great talent in identity, packaging and art direction.
Slow drop is a series of syrups for making cocktails. He had two goals in mind when working on the packaging: to show viscous nature of the syrup and make the bottle part of the interior.
Bottles often get a lot of attention in bars and get showcased on a wall. In such cases they stop being just packaging but also become a significant part of interior. He noticed that most of the time syrup bottles look out of place and don’t fit refined interiors. So he decided to make syrup bottles looking as good and polished as spirits.
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