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This amazing project was made by Pablo Alfieri, an art directo from Buenos Aires, Argentina. He is the creative mind behind Playful.

The natural sparkling mineral water and MazarineYouYou gave Playful the opportunity to create 8 different universes where they linked Perrier with sports, pop culture, music, arts, love & desire.

“It was such a wonderful experience to be one of the artists of this fancy and refined product and have total freedom to explore new challenges” says Pablo.

SEE MORE: DIGITAL ART INSPIRATION

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SEE MORE: DIGITAL ART INSPIRATION

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