You can undoubtedly name a few famous logos. From the Nike swoosh to McDonald’s golden arches, good logos become an instantly recognizable shorthand for a brand. Place it on any product or piece of marketing material, and you immediately associate it with the company.
It’s a lot easier to recognize what logos you like than to realize why you like them. In this article, we’ll decode what makes an effective brand and we’ll give you some logo design inspiration so you can create your own.
Keep It Simple
It can be tempting to make your logo complex in an effort to make it interesting and unique, but simpler logos often perform better. This isn’t to say you can’t be creative with your logo design. Just lean towards simplicity over complexity.
Some of the most well-known logos are incredibly simple. Two of the examples already mentioned, the Nike swoosh and the golden arches of McDonald’s, fit that bill. A simple logo is easier to recognize and remember, so it works better as a symbol for your brand.
Although you want your logo to be simple, it should also help your business stand apart. It can be difficult to balance originality with simplicity, but, when you get it right, you’ll have an excellent logo on your hands.
Check out other companies’ logos, especially other companies in your industry, to makes sure your logo doesn’t accidentally resemble any of them too closely. One trick for making your logo unique, as well as more professional, is to use a custom font as opposed to a pre-made one. Be sure to avoid clichés and overused design styles as well.
Make It Usable and Adaptable
Your logo won’t do any good if you can’t use it. Make sure it’s easy to use in a variety of mediums for a number of different purposes. Consider everywhere you might want to use your logo before settling on a final design. You should be able to use your logo on products, business cards, your website, billboards and anywhere else you want brand recognition.
It should look good on its own as well as with text. This will help your logo be recognizable and look professional no matter where you put it.
When creating a logo, you don’t want to throw together a bunch of random images, words and colors. It should mean something that accurately represents your company. That meaning should be understood by customers.
When coming up with something to represent your company, try to define your company, product or service as succinctly as possible. Then, think of something that represents that. For example, Evernote, an app that helps people remember things, uses an elephant in their logo because elephants are known for not forgetting things.
Create Something Memorable
Having something people can easily remember your brand by is one of the main points of having a logo. To accomplish that, your logo needs to be memorable.
This is one of the harder aspects of logo design to explain since many of the other tips in this article factor into how memorable a logo is. Having a simple logo makes it easy to remember. A logo’s uniqueness helps it stand out from the crowd. The associations people make with your logo because of the meaning behind it will also help them remember it.
Before using a new logo, make sure it’s memorable because this is of the most crucial aspects of an effective design.
Don’t Forget Color
Color is an aspect of logo design that can have more influence than you may think. Colors communicate feeling and ideas in a subtle but powerful way.
If your company already has branded colors, make sure your logo looks good with those colors and try to use them in your design. If your business is just starting out or you’re doing a total rebranding, you have more freedom with color choice.
Choose colors that communicate the feelings you want associated with your company. Green, for example, often symbolizes nature and the environment, growth and money. Red is a strong color that conveys excitement, passion and even danger.
The colors you choose also need to be versatile, meaning they should look in good in grayscale and, if possible, black and white in addition to color.
Creating a logo that suggests motion can make your logo more appealing and interesting. While it isn’t always necessary to incorporate motion, if it fits with your brand’s personality, even just a subtle hint of motion can improve a design substantially.
Twitter, for instance, incorporated motion when it changed its logo in 2012. The company changed the color and shape of their famous bird logo very slightly and also tilted it upwards. This made the bird look more like it was flying rather than sitting flat like in the old logo. This subtle change made the logo look more exciting, interesting and sleek.
One of the most important things you can do when creating a logo is be creative. While keeping all the other tips in mind, let your creativity flow and don’t be afraid to break the rules on occasion, as long as you know why you’re breaking them.
Think of images that could have multiple meanings, combine two visuals or make a picture out of letters. See if you can use the white space in your design to make it more unique. Getting creative with logo design will help you come up with something that’s original, memorable and appealing.
Although logos may look simple at first glance, they really contain all of a brand’s personality in one small image. There’s a lot that goes into creating a quality logo. Following these steps will help ensure yours has everything it needs to be effective.