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Eileen Tjan and Abe Zieleniec worked with Looney Labs to cohesively design Pyramid Arcade — a collection of small, thematic games. They created a visual system that was usable across multiple games within the ‘arcade’, giving each game a unique look and voice, but still consistently designed with the rest of the package.

They used mock ups and rule guides from the client to synthesize a look and feel for the brand based around geometric iconography. They were challenged with making each game feel cohesive with the overall set while still maintaining their own unique tones.

SEE MORE: BRANDING INSPIRATION

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SEE MORE: BRANDING INSPIRATION

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