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Eileen Tjan and Abe Zieleniec worked with Looney Labs to cohesively design Pyramid Arcade — a collection of small, thematic games. They created a visual system that was usable across multiple games within the ‘arcade’, giving each game a unique look and voice, but still consistently designed with the rest of the package.

They used mock ups and rule guides from the client to synthesize a look and feel for the brand based around geometric iconography. They were challenged with making each game feel cohesive with the overall set while still maintaining their own unique tones.

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SEE MORE: BRANDING INSPIRATION

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