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This article is part of the Daily Inspiration from HeyDesign. We bring you interesting content by designers, artists and photographers from around the world who pursue their passion and create magnificent artwork. We want to share high-quality designs to inspire your day and help you in your creative process.

Superfiction carried out the design work of Lotte World Mall’s 2017 Spring/Summer campaign in collaboration with Designmaum.

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SEE MORE: BRANDING INSPIRATION

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