The most important advantage of the restaurant is its extensive and at the same time healthy menu. It serves multicultural cuisine from around the world to suit every taste: from a selection of breakfasts and oriental dishes to an impressive variety of American and Mexican meals.
While working on the concept, the creative team had to keep in mind the restaurant’s location – Midtown, Manhattan, NYC. The area is very busy and has dynamic rhythm of life, with an intensive flow of visitors and numerous competitors offering a range of fast food options. Our task was to transmit the idea of diversity through simple and comprehensible style. We also wanted to keep the mood of the brand emotional and communicative.