Elaborating the identity for one of Kharkiv’s biggest delivery services specializing in Japanese kitchen and studying the market, Glad Head came to the conclusion that the industry of Asian-style restaurants needs a touch of renovation and freshness.
Therefore, they decided to somehow abandon the traditional red and black palette, often used in the food and kitchen, and settled on unexpected and out-of-the-box colours and their shocking combinations.
To add more flexibility and recognition to the style, they created a set of graphic elements, and their form is straightforwardly inspired by Japanese products: a slice of pizza, a sushi roll, rice, or cheese. Such variety of variables gave the opportunity to significantly widen the visual imagery of the identity style, having preserved its recognition and unique character.
SEE MORE: BRANDING DESIGN INSPIRATION