City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn (DoBro). Located at the corner of Flatbush Avenue and Fulton Street, the 1.8 million square foot mixed-use development is poised to dramatically transform the area. Pentagram has designed a bold and uniquely Brooklyn identity for the project, including its brand positioning, advertising, signage and large-scale environmental graphics.
The identity is focused on a proud and loud declaration—“BKLYN BORN”—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity.
SEE MORE: BRANDING DESIGN