I Can Spice is based on one simple yet brilliant idea: let’s make cooking a new, exciting experience for everyone. They offer a zillion types of premium spices from all around the world and special mixes for spicing your coffee or even your beer. Their goal is to encourage people to play and experiment more in the kitchen, using and mixing spices in a more curious way.
Since there will be more than 100 different spices and mixes, the creative team decided to make categories (herbs, general spices, flowers, Indian spices, vegetables, peppers and 2 different mixes), so each group would have it’s own design. They matched the categories with fitting colours and drew different graphics to each one of them. They wanted to create a playful and detailed pattern showing plants and typical features of each category, which we can modify anytime (if there will be more categories later).
SEE MORE: PACKAGING DESIGN INSPIRATION
Project by: Dekoratio Branding and Design Studio
Visual Identity: Szani Mészáros
Photography: Kevin Harald Campean
Animation: Richard Woth