Lillevik Alpine is a new brand of apple cider based in Queenstown, New Zealand with strong European influences. Without artificial additives this refreshing cider has a perfect balance of sweet with a powerful flavour.
Makebardo created a logo based around an attractive illustration shield. The design of the shield was inspired by the name ‘Lillevik Alpine’ that refers to a family holiday home in Norway belonging to the maker of the Cider.
Regarding the morphology of the shield they decided to work with lines, responding to the connection between Europe and Oceania. This is one of the main values that the brand has. They wanted to reflect the origins of the maker, since the taste of the cider blends between a traditional European flavour and the freshness and modernity of Oceania. Their goal is to communicate an honest identity of a product with a simplicity that makes it great. It is important to clarify that the decision to create a shield was not based on defense or heraldry. The family’s memories and special moments in their Alpine house are reflected and commemorated in this small postcard.
SEE MORE: PACKAGING DESIGN