The new McDonald’s Campaign was created by TBWA \ Paris.
Recently a set of minimalist posters was revealed, and this lead us to an interesting place where, once again, we can see brands joining the minimalist trend of less is more and where a simple and clean graphic can be as interesting as any other idea within the world of advertising.
Definitely a good and different proposal from McDonald’s and TBWA \ Paris. We applaud this type of advertising without having to fall back to the typical photo where we see the same idea over and over again (the burger, potatoes and soda).
Campaign By TBWA\Paris. ECDs: Benjamin Marchal & Faustin Claverie, Art Director: Margaux Chalard.