Will Ferrell makes fun of our most distracted parenting moments and shows us why we all need #DeviceFreeDinner in this new ad campaign by Common Sense Media.

Created by Goodby Silverstein & Partners, the updated “Device Free Dinner” campaign ads  star Will Ferrell and familiar scenarios that could be plucked from anyone’s dining room.

In the ads, a family has settled into dinner and someone won’t get off their phone. Only instead of a surly teenager or precocious child, it’s a parent. A famous parent all in the hopes of adding awareness to the movement of Device Free Dinner.

Film advertisment created by Goodby Silverstein & Partners, United States for Common Sense Media.

Agency: Goodby Silverstein & Partners
Co-Chairman: Jeff Goodby, Rich Silverstein
ECD: Margaret Johnson
Creatives: Hanna Wittmark, Kate Baynham
Director: Clay Weiner
Production company: Biscuit Filmworks
Editorial: Arcade Edit