Danh Hien Jewelers is company specializes in handmade diamond jewelry, working as a family tradition. Already founded in 1950 by Nguyen Van Hien – today the company consists of two stores and one jewelry workshop with about 120 craftsmen. They still produce handcrafted jewelry in a traditional way.
The big challenge Bratus Agency had to face was making an exceptionally creative and unique brand mark. Their direction for approach is the combination of the main letters in the brand name, the top view image of the diamond, the Celtic art to make the geometric signature. They chose serif typeface as it represented for aesthetics and fashion industry. The color palette is selected to show the charm, the femininity.
The supplementary colors have been carefully chose to go harmonious for flexibility usage. Visual Identity We exploit the inspiration from the structure and the block image of precious stones, diamond, the bond of chemical components under the guarantee of tidiness and elegance.
The pattern structure may be flexibly applied in different angles. Brand Application They keep the logo displayed simply with positive space without conflict with the pattern system. Their publication are made with special printing treatment (handcraft, edge printing and bronze foil embossing) on plain-colored paper materials.