A series of safety posters created for The Mayor of London and Transport For London.
Each poster communicates an important safety message to travellers on the network, which incorporates the Tube, Buses, Trams, DLR and Overground trains.

There are an average of 27 million journeys made on the system everyday, so it’s essential that safety posters are friendly and easy-to-understand.

The posters also compete for attention with traditional advertising so the designs are bright, bold and simple, with the focus on clear communication. The campaign was made by La Boca, an independent Design Studio specialising in illustration and image-making.

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