As the largest social media site on the internet, Facebook is likely already on your list of marketing options. However, figuring out how to boost your leads can increase your return on investment (ROI) and make social media advertising even more effective for you.
About 8 in 10 Americans are on Facebook, which means you have a wide net of people to choose from. However, if you don’t target your audience wisely, it doesn’t matter how many people are on the site. Fortunately, Facebook allows you to choose a very narrow target audience.
Figuring out all the features of Facebook ads and how to gain the most traction from them can be time-consuming, though. After all, you’re trying to run a business, and time is precious. Fortunately, some helpful Facebook ad tools are available that will boost your leads and give you maximum impact for your budget.
1. Ads Manager
Facebook’s tool is about as intuitive as it gets when it comes to building an ad on Facebook. It takes you through the process of choosing an ad type, finding the right audience and setting a budget.
One thing you’ll want to keep in mind with Facebook Ads Manager is that you are not tied into completing the ad. Let’s say you make a lead ad and you set a budget of $100, but the ad isn’t performing well. You can edit or stop the ad at any time to make sure your cost per lead stays where you want it to stay.
You can utilize other mail services as well, but MailChimp is easy to use and integrates in a couple of ways with Facebook lead ads. You can go into your list and add the leads you’ve downloaded from Facebook to your list, or you can use a third-party service (see Zapier below).
The advantage of collecting leads and adding them to your own list is that you are not at the mercy of Facebook or any other social media site. You will have direct access to the leads from that point on, assuming they stay subscribed.
Zapier is a third-party tool that allows you to streamline the process of getting Facebook leads and adding them to your MailChimp list. Zapier connects automatically to the Facebook lead ads you tell it to and adds those contacts to MailChimp.
With Zapier, you don’t have to figure out the best way to code the additions or to download lists of leads from Facebook. Just set it, and all the work is done for you. This tool prevents a situation where the user is forgotten or has to wait a long period to receive the incentive they were offered.
4. AdEspresso by Hootsuite
AdEspresso is a tool created by Hootsuite that allows business owners to see how well their Facebook ad is performing. In addition to helping you set up a lead generation campaign, this tool can help you create split testing using different headlines, changing the text or even adding video snippets. This strategy helps you to target users with the specific content they are most interested in, which benefits them and you. No more wasted time or money.
5. Canva Ebook Creator
One of the best ways to boost leads is to offer some type of incentive to the consumer. About 50 percent of consumers say they are more likely to refer a company if there is a loyalty incentive, and about 39 percent will refer the brand simply for offering them an incentive.
A free guide or ebook in exchange for signing up for your mailing list is a great way to attract new leads. However, you want that book to look as professional as possible, even if you’re creating it yourself. Canva’s ebook creator tool allows you to put together a simple but professional looking ebook from cover to cover.
If you want to dig down into the nitty-gritty statistics of your ad campaigns, Driftrock is a tool you’ll want to check out. It can help you improve your Facebook lead ads over time as you learn what your target audience wants and doesn’t want.
Analysis tools such as this help you reduce the cost of lead acquisition and create a mailing list of only leads who are interested in what your business has to offer. As a result, you’ll have higher conversion rates and better customer engagement.
LeadsBridge is an all-in-one solution for seeing how your ads perform, testing them to make sure they are working and even creating landing pages. In addition to integrating with Facebook, the software will pull leads from your calendar info and help you touch base with potential clients you might not have considered. Be sure to set up emails and landing pages ahead of time so that you can reach leads the second they are collected.
Qwaya allows you to do some A/B testing and get a side-by-side comparison. It also gives you the ability to segment your audience based on specific elements you’d like to target.
Probably the best feature of this tool for busy professionals is that you can schedule your campaigns and have them run on specific days and times. While you can also do some of this work through Facebook’s Ads Manager, the ability to look at your target audience, demographics and other campaigns in one specific location helps you create the best advertising schedule possible.
Test, Test and Test Some More
The key to doing well with Facebook ads is analyzing how well each ad is doing. Conduct testing throughout the ad campaign. If anything isn’t working, don’t be afraid to pause the campaign and to change what you need to in order to reach the most people in your target demographic possible. Employ some of the tools on this list to find out which ones work best for you!