As part of the American Express Experience at NBA All-Star Weekend in Los Angeles, Velvet Spectrum collaborated with the teams at Momentum Worldwide and the creators of “The Infinity Cube”, to create an immersive experience, celebrating Basketball and the culture surrounding it.

Developing a series of animations that utilised the strengths of The Infinity Cube, they considered the intersecting points that would allow the world to grow and expand. Taking inspiration from the explosive movements of the game and textures from the culture, they created a sequence that aimed to surprise and excite attendees.

American Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los Angeles

American Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los Angeles

American Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los Angeles

American Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los AngelesAmerican Express Experience at NBA All-Star Weekend in Los Angeles