Don Mariano de Michelena was the first conspirator of Independence, the first Mexican tourist in Middle East and the first one to bring coffee to our country. Most likely, Michelena was also the first Mexican to enjoy a book and a coffee at the same time. Café Michelena is a bookstore-coffeeshop at downtown Morelia. A brand that celebrates the link between books, great conversations, history & coffee.
Branding and packaging design by Henriquez Lara Estudio.