Cocofloss is a California based company making flossing a fun and rewarding experience for everyone. They offer a great variety of dental floss with a preoccupation for design.
Anagrama illustrated Cocofloss colorful philosophy through a fun and vibrant visual language. The graphic syntax developed for this project displays Cocofloss amusing essence within the interplay created by the various present elements.
The pastel based colors alludes to the brand’s main values, diverting from the already age-worn clinical white more common for all things oral care. This was then matched with an elegant logo composition creating a more refined character. The metallic foil gives the whole aesthetic a holographic finish that enhances its lively and clean nature.