Back in 1885, Doyles on the Beach first opened its doors, serving seafood freshly caught by hand line. The Creative Method was approached with the task of refreshing the iconic Doyles Seafood brand whilst retaining its history and heritage of quality, authentic seaside dining.
The Creative Method created a suite of collateral to display in-store and online, including an updated identity, packaging, signage, a poster series and newspaper menus. The website was also redesigned to be more user-friendly and interactive. Photography put the focus firmly on the food and iconic Watsons Bay location, and the use of vintage graphics and language gave a nostalgic nod to times gone by. All work overseen by Creative Director Tony Ibbotson.