About the traditional aromatic vinegar, its origin and old brewing process are full of charming cultural implications. There’s also a story about the aromatic vinegar. Wang Xizhi, China’s famous ancient calligraphy master, was fascinated with calligraphy creation. He once took a plate of vinegar served by his wife as ink to practice calligraphy. The concept of this design is just inspired by the story.

The aromatic vinegar is likened as ink, one of scholar’s four jewels, to highlight the profound cultural charm of vinegar and intensify the noble humanistic value of the product, just as the calligraphy artwork. Black and golden are dominant colors for overall vision experience, against which the noble quality of the product is relieved as a gift. In terms of accessories, the bottle plug is subtly designed into a seal shape and presents like scholar’s four jewels, which intensifies the design theme and adds a distinctive appeal.

Design project by Sun Li.

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