Burger AP is a new street-food restaurant by chef Akis Petretzikis, and the latest chapter in his appetising endeavours. Being huge fans of Akis’ work, BusyBuilding were more than thrilled to be part of this new concept restaurant offering a more eclectic and millennial-oriented take on the classic American burger experience (cue tempura crab burgers, truffle oil corn and sweet potato desserts).
They created a custom visual universe by designing an illustration per each hero product. These illustrations formed the basis of every application, including printed menus and signage, spatial graphics, website, packaging and merch.
They decided to go full-on experimental with the website design, and create an online version of the menu that complements the food experience and brings the dishes to life. The website is full of fun animations, illustrations and a playful layout that looks and feels like a social media feed with Burger AP’s recipes. They based the restaurant’s visual identity, signage and packaging on the amplification of all the elements they designed, including the logo, the verbal identity and the custom illustrations. The overall look & feel is in tune with the chef’s age, popularity and personality and therefore pop, urban-casual and friendly.
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