Algorithm are a pioneering leader in specialty coffee. Sourcing small lot, single origin coffees that are exceptional in flavour and also good for the environment. They use the latest coffee science and brewing technology to source, roast and brew special coffees from all over the globe, ensuring quality by working with coffee farmers who are passionately dedicated to their craft.

Algorithm approached to Greig Anderson and Daniel Freytag to design a new packaging style for its range of single- origin coffees. Using their existing roundel design they updated their typographic approach to be bolder, more confident and have a better standout on shelf across a range of new packaging. As the team at Algorithm source their coffee on an ongoing, seasonal basis it was important that the packaging was able reflect this. They created a flexible packaging solution for both retail and wholesale which allows them to consistently and easily update the seasonal ranges on offer.

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