El Pintor is a new luxurious tequila and mezcal brand, internationalizing the contemporary Mexican spirit.

For this project, Anagrama Studio created a clean yet lively bottle design focusing on a more pragmatic and functional layout allowing its Mexican essence to flow through its colorful accents. They based the bottle’s shape on the standard oil painting tubes. The elongated form becomes more evident in the bottle’s cap.

The striking packaging follows an inversion for the same formula. They allowed the colors to take over in a strict concise way with little silver foil emphasis creating a complimentary mood.

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