Long known as one of Melbourne’s top Cafe’s, the owners of Operator 25 asked to Pop & Pac Studio if they could revitalise the brand and the Cafe’s interior. Their new graphic treatment draws on the cords and connection holes from traditional telephone exchange switchboards.These foundation elements were streamlined into a pattern recurring across artwork and menus.
Cafe life is filled with circles and cylinders so the cross-over between switchboard and food imagery was a natural and seamless extension and can be seen in their bold new wall art. These artworks reference the punchy simplicity of Lichtenstein’s 1960’s pop art, an artist known for cheeky irreverence and for riffing on phone-chat imagery. They aimed for these creative pieces to complement the edible artworks served.
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