Taqiza is a mexican restaurant located in Bondi Beach in Sydney, Australia. His owner, and executive chef, Pablo Galindo commissioned Abraham Lule to bring to life the concept of what a Taquiza is in México, a gather-together / laid-back party of made your-own tacos, but most important, a celebration around food.
As a second layer of communication, he was asked to inject the exotic and premium paradise of Tulúm, México, in order to mirror the vibes and aesthetic of both locations. This immediately made the project more interested to him because it was the first time that a client wanted to talk about Mexico outside the category of vibrant and colorful graphic language. Finding, that Mexico can be portrayed in many premium and beautiful ways.
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