The creative team created a series of Key Visuals for DIDI’s promotional campaign. Their team was responsible for the whole production process from a car concept to the final retouch. They started with a futuristic car created from the scratch. They designed the shape and brought it to life with 3D.
The visionary city was created by 3D team joining forces with their matte painting masters. They also retouched the whole pictures to give them the final, magic digital touch. Key Visuals were used in print, outdoor and digital campaign.
SEE MORE: CREATIVE ART AND DESIGN
Agency: Ogilvy Shanghai
Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Tomasz, Wachnik, Marta Król, Michał Zieliński
Art Director: Karol Klonowski, Marcin Kowalski
Lead 3D Artists: Łukasz Skurczyński, Piotr Nowacki
3D Artists: Ernest Kośka, Maciej Łypik, Jakub Włodarczyk
Digital Artists: Karol Klonowski, Marcin Kowalski, Maciej Mizer, Łukasz Wiktorzak, Piotr Frączkowski, Dominik Laurysiewcz
Matte Painters: Patryk Habryn, Łukasz Wiktorzak