Mum is an ice cream & coffee cozy place, where you are offered to try different unique kinds of homemade ice cream. Mum makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Berlin.

Cansu Merdamert created the new brand identity using minimal graphic elements in the logo and a decisive color palette that reflects the purity of the ingredients. In the selection of font, she used script and retro style fonts to give a natural feeling.

SEE MORE: GRAPHIC DESIGN INSPIRATION

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