Mum is an ice cream & coffee cozy place, where you are offered to try different unique kinds of homemade ice cream. Mum makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Berlin.
Cansu Merdamert created the new brand identity using minimal graphic elements in the logo and a decisive color palette that reflects the purity of the ingredients. In the selection of font, she used script and retro style fonts to give a natural feeling.
SEE MORE: GRAPHIC DESIGN INSPIRATION