Did you know companies typically spend $92 to bring customers to their site, however, only $1 to convert them? That is the apparent reason behind why businesses fail to boost their conversion rates. You are all set to go with a perfect landing page filled with quality content and added buttons with captivating (CTA) call to action. However, conversion rates are still not getting any higher. Low conversion rates could be due to many factors, but all of them can be dwindled down to poor design. It puts your client off even though you have utilized the best optimization practices.
Many web design mistakes can immensely cost you conversion rates and today in this article, we are going to shed light on the most common ones. So let’s get started.
Daniel Shane – branding expert from LogoOrbit enlightens that the design of your website matters a lot in increasing the probability of higher conversions. If your website design is unattractive and poorly designed, you will lose visitors, as they will not want to stay on your site and choose one that has a perfect blend of white space, visual hierarchy, color contrast and legibility. Ensure that your website design is appropriate so that visitors stay longer on your site and therefore you will get a better chance of conversion growth.
Unnoticeable Calls to Action (CTA)
The element that must be on priority in your website for conversion is preferably the call to action button. It is your job to make it clear to your visitors what you want them to do as they are not going to take required action until you ask them to for instance make a purchase, request a quote, sign -up or simply to call you. Failing to provide visitors prominent call to action button on website lose the chance of turning visitors into qualified leads, subscribers and customers.
Slow Loading Time
According to surveys conducted by Akamai and Gomez.com in total, 47 percent of the web users expect a web page to load in 2 seconds or less, and 40 percent users will leave a site that takes above 3 seconds to load. If your website takes that much time to load, you will lose almost half of your visitors who will not even bother to have a look at your site. Therefore, you need to ensure that your website loading time should be less than 3 seconds. A study by Walmart found they have experienced 2 percent increase in conversions for every 1 second of improvement in loading speed.
Employing Cliché Stock Photos
Images add value to your website as modern users are more inclined towards visuals hence resulting in increased engagement and brand recognition. However, some designers often fell into the trap of using cheesy stock photos which eventually undermine your website credibility. Stock images are faceless and consequently they send meaningless or even useless messages to your visitors. The images you incorporate in your website must be authentic and relevant enough to push potential clients towards the targeted objective that is high conversion rates.
Text readability is extremely important in your website and needs proper consideration. Your website needs not only to look appealing but also the text must be easily readable and engaging enough for visitors to stay on your site and to make a purchase. Do not forget that visitors usually scan the content when they read on the website they try to find stuff that interests them the most. Therefore, ensure you place relevant content in key pages of your website.
Lack of Social or Trust Cues
Many designers often neglect the importance of trust indicators when creating their landing page. They do not add customer reviews which a great source to showcase your brand as a credible authority. If you add Testimonials, it will ultimately lead to a better reputation of your company and will give your potential customers a confidence in what you are offering. They will not be reluctant while thinking of buying your products as they have already gone through some positive reviews.
The key is to monitor your website performance through Google analytics to ensure you are not making any of the above-mentioned design mistakes. Once you have corrected all the mistakes, you will see that the conversion rates are improving at a higher pace. The purpose of all websites is to serve the customer better so ensure that your website is simple, concise and easy to understand. If you just take care of these mistakes it will help you build your online presence notable and will eventually take your brand ahead of the curve. Remember the objective of your design is to present adequate information to your visitor that leads them to take required call to action.
Author: Amtul Tahir is a writer by heart and profession. She loves to write about the topics related to digital marketing and branding.