Google Maps seems to be everywhere these days. If you need to go across town to a doctor’s appointment, you’ll most likely grab your smartphone and pull up Google Maps for directions. If you’re looking for a new restaurant, Google Maps shows you which ones are closest to your current location. It even appears on numerous websites.

Google Maps has more than a billion active users, making it one of the most popular apps on iPhone and Android. With so many people using it, your customers may expect a map to be integrated into your contact information, particularly if you run any type of brick and mortar location. But how do you know when or if it’s time to integrate Google Maps into your own site? You should consider it if any of the following are true.

1. Most of Your Business Is Brick and Mortar

If the majority of your customers still come to your store to make purchases, then Google Maps is a must for your site. This fact is especially true for certain types of businesses that require customers come in to be served, such as restaurants, bakeries and golf courses. However, even if all of your business isn’t via brick and mortar, if a significant portion is, you should integrate Google Maps into your site.

When to Integrate Google Maps Into Your Site

CoreLife Eatery is a restaurant, so it makes sense for them to integrate Google Maps into their contact info. Doing so allows people to find them easily and search for them by type of business via Google Maps. Note how other companies in the same area are marked as well, allowing people to place exactly where the restaurant is located and find it easily.

2. You Want to Improve CX

Customer experience (CX) is a buzzword these days, but what does it mean when it comes to Google Maps? CX is simply making the customer’s experience as seamless and positive as possible. Adding Google Maps to your website gives your customers another tool that makes their lives easier. If your goal this year is to consistently improve CX, embracing Google Maps is a must.

3. You Have More Than One Location

If your business has multiple locations, Google Maps is a good integration for your site. It allows you to create a map that shows all the stores in an area or even around the country. If you have more than a single location, it’s time to incorporate Google Maps into your website.

When to Integrate Google Maps Into Your Site

Note how Ashley & Justin Bride shows where their dresses are featured via map by listing the boutiques in the United States and Canada where their dresses are sold. You can also sort your search by either trunk shows or retail locations, finding the best option for your personal budget. Retailers can even be detected by city, state or zip.

4. Most of Your Traffic Is Mobile

Take the time to dig into the analytics of your site. If a high portion of your website traffic comes from mobile devices, you can be almost certain that these people are out and about and looking for a business just like yours to go shop in. Adding Google Maps is a smart move, because when they pull up your site, they can simply tap on the map and get directions straight to your establishment.

5. You Talk About Places

Perhaps you don’t actually own a store, but you run an online blog or magazine. Google Maps still comes in handy for your site visitors if you talk about any type of place or business. For example, let’s say you run a travel blog and regularly discuss landmarks in New York City that you’d like your readers to visit and learn more about. Adding a Google Map that points directly to that landmark helps illustrate your point and gives visitors a point of reference.

When to Integrate Google Maps Into Your Site

The State of Tennessee’s Department of Tourist Development website offers a variety of articles and tips for visiting the state of Tennessee. As you narrow down your choices, you get suggestions for where to eat, what to do and where to stay. Click on any area or specific locale, and you’ll get a description and a map on the page that shows how to navigate to the area mentioned.

6. You’re Hoping to Make Customers’ Navigation Easier

Another benefit of adding Google Maps to your site is that it makes navigation to your business easier for the consumer. This quality becomes particularly important if you’re in a highly competitive industry. For example, if you run a clothing store, the consumer may become frustrated and simply move on to a similar retailer if they can’t find your store.

On the other hand, if you can take customers from their door to your door without incident, there’s a good chance you’ll gain them as a customer.

7. Creating Credibility Is a Priority

Adding your business to Google Maps establishes a sense of trust with consumers. They’re searching for businesses in the area and see you on their app, so they assume you must be a real, trustworthy option. A Google Maps listing enhances the image you’re already trying to create for your business in the mind of the consumer.

Adding Google Maps

Adding Google Maps to your website is a fairly easy process. Use Maps with WordPress or HTML websites. You’ll find that the addition opens doors you hadn’t thought of and gives your users an overall better experience with your brand.