Public Kitchen is an O2O platform service that provides a wide spectrum of cooking class programs both online and offline with professional chefs and cuisine researcher working in various fields. It aims to totally transform the traditional offline-focused communication systems and poor service approaches of the existing culinary market and infuse new vitality into it, by providing commerce service for food brands- and cooking class-operating professionals. It also enables women in their 20s to 40s dreaming of special experiences and romanticism in their everyday life to easily access professionals’ cooking recipes and contents at anytime from anywhere.

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Public Kitchen shows its main property as a platform consistently, by introducing the brand identity design in a flexible and diverse way. Beyond a simple role as a commerce brand, it represents the brand image that carefully considers customers on the basis of a user-centered intuitive design for brand communication, and brings worthwhile brand experiences to customers with a unique and trendy design as well. It provides a comfortable, intimate brand image for customers through easy-to-understand design in bright tones.

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Project by: Tyodi Hyojin Lee, a Brand Experience Designer in Seoul, South Korea.
He attempts to deliver the differentiated brand experience by boundlessly agonizing at the various intersections of brand and customers.