Jervois and Co is a disruptive new player in Auckland’s residential real estate scene; offering a genuinely unique offer. Led by Amy Wildman, a one-woman band, Jervois & Co focusses solely on Herne Bay, Auckland’s most affluent suburb.
In a sector known for dishonestly, cheesy salespeople, cheap suits, a Boys Club who drive around in sports cars and dumbed-down cookie-cutter marketing, Amy offers a refreshing antidote; a new school, modern approach based on honestly and integrity, and matched with tailored marketing, and a ‘charge less, do more’ ethos.
The brief was simple; disrupt the category ‘not another real estate agent’; she wanted to be seen as a modern, fashionable and new school agent, and above all, become the go-to Herne Bay agent.
As she had a lot to say, Seachange Studio developed a flexible brand that could speak to different audiences, be campaignable and message-driven, and also deliver on the more functional touchpoints that an agent requires. They developed a clean and classic typographic identity that utilises a superscript ‘o’ in ‘Co’, which feels more at home on a perfume label than a real estate agent. The ‘o’ is then taken through to tag various words and phrases as a unique, ownable and instantly recognisable point of difference.
They created a set of hyper-real, luxy campaign images to set Jervois & Co aside from their run-of-the-mill competition who lead with large cut-out portraits of sales agents. Inspired by fashion photography and pop-art, these impactful attention-grabbing images sell the aspirational benefits of living in the area, firmly establishing Jervois & Co as a new, fresh player in the market.
They created bespoke For Sale and Open Home signs, engineered out of powder-coated steel. The clean, simple, and understated designs completely go against the grain of the cluttered, shouty and cheaply produced flute-board conventions of her competition.