Jervois and Co is a disruptive new player in Auckland’s residential real estate scene; offering a genuinely unique offer. Led by Amy Wildman, a one-woman band, Jervois & Co focusses solely on Herne Bay, Auckland’s most affluent suburb.

In a sector known for dishonestly, cheesy salespeople, cheap suits, a Boys Club who drive around in sports cars and dumbed-down cookie-cutter marketing, Amy offers a refreshing antidote; a new school, modern approach based on honestly and integrity, and matched with tailored marketing, and a ‘charge less, do more’ ethos.

The brief was simple; disrupt the category ‘not another real estate agent’; she wanted to be seen as a modern, fashionable and new school agent, and above all, become the go-to Herne Bay agent.

Branding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate Agent

As she had a lot to say, Seachange Studio developed a flexible brand that could speak to different audiences, be campaignable and message-driven, and also deliver on the more functional touchpoints that an agent requires. They developed a clean and classic typographic identity that utilises a superscript ‘o’ in ‘Co’, which feels more at home on a perfume label than a real estate agent. The ‘o’ is then taken through to tag various words and phrases as a unique, ownable and instantly recognisable point of difference.

They created a set of hyper-real, luxy campaign images to set Jervois & Co aside from their run-of-the-mill competition who lead with large cut-out portraits of sales agents. Inspired by fashion photography and pop-art, these impactful attention-grabbing images sell the aspirational benefits of living in the area, firmly establishing Jervois & Co as a new, fresh player in the market.

They created bespoke For Sale and Open Home signs, engineered out of powder-coated steel. The clean, simple, and understated designs completely go against the grain of the cluttered, shouty and cheaply produced flute-board conventions of her competition.

Branding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate AgentBranding and Graphic Design Inspiration Real Estate Agent