Easy Peasy is an indie cosmetic brand recently launched by Amore Pacific. The brand name meaning ‘very easy’ is literately the key concept of the brand. Their stick-shaped products make makeups easy yet perfect.

Keywords of the brand were: easy, active, fun, bold, chat. To convey the brand essence, CFC created a typographic wordmark and symbol with sense of humor. Inspired by multiple colors and textures of their products, they designed packaging with bold typography and colorful graphics. They also developed a short film introducing the brand concept and products.

SEE MORE: PACKAGE DESIGN INSPIRATION

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Credits:

CFC
Visual Identity, Packaging Design & Brand Film Development
Creative Director: Charry Jeon
Designer: Eunju Kim, Jiyoung Kim, Saerom Kang
Assistant: Yoonji Nam, Nara Yoon
Product Photography: Kiwoong Hong