OKANA is a new take on hawaiian-inspired quick service poké shops, which have been strongly positioned around the world for offering flavorful, complete and healthy food.
The visual identity is built out of typographic experimentation, focusing on blending and repetition; it aims to introduce the user to a full and unique experience inside a vibrant and deeply inspired urban space. Vegrande decided early on to exclude any hawaiian visual reference, so that the colors and textures of the ingredients in every bowl were highlighted throughout the branding system and inside the shop. Only certain applications use the hawaiian language to pay homage to the food’s heritage, in a bold and atypical way.
SEE MORE: BRAND IDENTITY INSPIRATION
Shopping experience innovation
The client wanted to innovate on the customer’s shopping experience, so the creative team designed an interface that serves as a menu in which the user can make an order directly on iPads, allowing them to get familiar with the products at their own pace and then inviting them to follow the process of assembly for their bowl, ending on the checkout point where they can pick complementary items and pay.