Provincia is a real estate development located in the city of Mérida, in the Mexican southeast. It is an exclusive project that modernizes the concept of residence golf club and has a 100% family ambient.

For the brand identity, Futura Agency seek the contrast of classic with modern through typographies and illustrations. They made an iconographic illustration of a dog as an emblem and representation of security, protection and surveillance. They created a logo that can be used in multiple ways, an organic inspired texture that contrasts with the seriousness of other applications, creating a versatile and changing brand.

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