SmashMallow is a premium snacking marshmallow made with Organic and all-natural ingredients. The creative team rooted the brand in adventure, each flavor transports you into a world of whimsy. They created new worlds for every flavor, every theme was thought out before designing.

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Credits:
Agency: Hatch.
Creative Direction: Nicole Flores.
Design Direction: Javier García
Designers: Kelly Wahlstrom, Pear Weerawong.
Illustration: Owen Davey