The Pitz identity by David Silva and Jordy Ribeiro is rooted in modern aesthetics and bold, fresh visuals. Think vivid greens that evoke freshness, dynamic yellow tones symbolizing warmth, and a sprinkle of contrasting tones to energize the visual palate. The result? A packaging design that demands attention while telling a story of natural ingredients and a zest for life.
Every Pitz package is more than a container; it’s a canvas. The minimalist, abstract illustrations paired with vibrant gradients create a perfect blend of sophistication and fun. The textures and patterns hint at the crunch within, making it impossible to resist picking one up.
The Pitz campaign breathes life into the brand’s ethos. A symphony of bold color blocks, aesthetic food photography, and dynamic, youthful typography captures the spirit of the brand. The imagery highlights the perfectly imperfect artisanal chips, with creative plating and settings that feel authentic and exciting.
From vibrant Instagram visuals to tasty motion graphics, the Pitz campaign ensures that every touchpoint feels like a bite of energy, culture, and flavor.
Design by David Silva and Jordy Ribeiro