For the 10th anniversary of “The Place” shopping mall in Shanghai, renowned designer Yeye Weller brought his signature flair to transform the mall into a colorful, festive paradise. The campaign centered around an enchanting concept: donuts with personality.
A Vibrant Feast for the Eyesdonut-marketing-campaign
The design featured a bold palette of red, pink, and blue tones, with cheerful donut characters taking center stage. Each donut seemed alive, exuding playful energy and charm, reminiscent of modern Asian pop art. Bright colors and high-contrast visuals dominated the space, creating an immersive experience that felt fresh and fun.
The donut characters were more than just decorations; they were the heart of the celebration. Expressing joy, curiosity, and whimsy, they invited visitors to engage with their surroundings. From larger-than-life installations to animated displays, the donuts brought a sense of happiness that resonated with guests of all ages.
Contemporary Fonts with a Playful Edge
Typography played a key role in the campaign’s success. Weller’s choice of cool, contemporary fonts added sophistication to the design while maintaining a playful edge. The typography seamlessly blended with the vibrant visuals, reinforcing the celebratory atmosphere.
A Celebration to Remember
The 10th anniversary campaign was more than just an aesthetic upgrade; it was a celebration of joy and creativity. By blending Weller’s artistic vision with The Place’s commitment to community engagement, the campaign created an atmosphere of connection and delight.
As guests explored the mall, surrounded by the vibrant hues and playful characters, it became clear that this was a celebration of more than just a milestone. It was a reminder of the power of art and design to bring people together and create lasting memories.
The Place’s anniversary campaign, led by Yeye Weller, stands as a testament to the magic that happens when art meets commerce, turning a shopping destination into a festive wonderland.